10 Proven Tips On How To Promote Music On Tik Tok And Make It Go Viral

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What’s up, music lovers?! Are you tired of pouring your heart and soul into your music just to have it go unnoticed? Do you wish you had a platform to showcase your talent to the world? Well, if you’re not already on TikTok, you’re missing out on a huge opportunity to promote your music and build your fanbase. In this article, we’re going to discuss how you can effectively promote your music on TikTok and reach a wider audience than you ever thought possible.

By the end of this article, you can expect to have a solid understanding of how TikTok’s algorithm works and how to use it to your advantage as a musician. We’ll cover the specific strategies and techniques that other successful musicians and influencers have used to gain traction on the platform, and we’ll give you actionable tips that you can apply to your own music promotion efforts. Whether you’re a beginner looking to dip your toe in the world of TikTok or a seasoned pro looking to take your promotion to the next level, this article has something for you.

You might be thinking, “But does TikTok really work for music promotion?” The answer is a resounding yes! In fact, there are countless examples of musicians who have skyrocketed to fame after gaining traction on TikTok. Lil Nas X, for example, went from an unknown rapper to a chart-topping sensation thanks in large part to his viral hit “Old Town Road” on TikTok. Similarly, the song “Dreams” by Fleetwood Mac saw a massive resurgence in popularity after it went viral on the platform. If these success stories aren’t enough to convince you, keep reading to learn how you can use TikTok to promote your music and build your fanbase.

The Basics of TikTok Music Promotion

If you are an aspiring musician trying to get your music out there, TikTok is a great platform to promote your music. TikTok is not only one of the fastest-growing social media platforms in the world, but it is also a global platform, with users from all over the world. In this section, we will cover the basics of promoting music on TikTok.

What is TikTok?

TikTok is a social media platform where users can share short-form videos. The platform was launched in China in 2016 under the name “Douyin” and was later launched internationally as “TikTok” in 2017. TikTok is popular among teenagers and young adults, with over 800 million active users worldwide as of 2020.

How does TikTok work?

TikTok’s algorithm is designed to show users content that it thinks they will enjoy. When a user opens the app, they will see a “For You” page, which is a feed of videos recommended by the algorithm. The algorithm takes into account the user’s previous interaction with the app, such as likes and comments, to determine what content to show them.

On TikTok, users can create and share short-form videos, with a maximum length of 60 seconds. Users can add music, filters, and effects to their videos to make them more engaging. TikTok is known for its challenges and trends, where users create videos based on a popular song or hashtag.

Why is TikTok good for promoting music?

TikTok is a great platform for promoting music because it has a large user base, and its algorithm can help your music reach a wider audience. The platform is also known for its challenges and trends, which can help your music go viral if it is used in a popular video.

TikTok also has a built-in music library, which makes it easy for users to add music to their videos. When a user uses your music in their video, it can help increase your exposure and potentially lead to more streams and downloads of your music.

What are the best practices for promoting music on TikTok?

To promote your music on TikTok, there are some best practices you should follow:

  • Create a strong TikTok profile: Your profile should be professional and visually appealing. Use high-quality images and videos to showcase your music.
  • Create engaging content: Your TikTok videos should be engaging and creative. Use music, filters, and effects to make your videos stand out.
  • Collaborate with other TikTok users: Collaborating with other TikTok users can help increase your exposure and reach a wider audience.
  • Use hashtags: Hashtags can help your videos get discovered by users who are searching for content related to your music.
  • Promote your TikTok on other social media platforms: Promoting your TikTok on other social media platforms, such as Instagram and Twitter, can help increase your following on TikTok.
  • Interact with your audience: Respond to comments and messages from your fans. This can help build a strong relationship with your audience and increase engagement on your videos.
  • Monitor your analytics: Monitor your TikTok analytics to see which videos are performing well and what your audience likes. Use this information to create more engaging content.
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What are the pros and cons of promoting music on TikTok?

Pros Cons
  • Large user base
  • Algorithm can help your music reach a wider audience
  • Opportunity to go viral through challenges and trends
  • Built-in music library
  • Engaging and creative platform
  • May not be a good fit for all music genres
  • Requires time and effort to create engaging content
  • May not lead to immediate returns
  • May require collaboration with other TikTok users, which can be challenging

Real-world examples and case studies

There are many examples of artists who have successfully used TikTok to promote their music. The Weeknd’s song “Blinding Lights” went viral on TikTok in 2020, helping to increase its popularity and reach. The song was used in over 4 million TikTok videos, and the hashtag #blindinglights has over 3 billion views on the platform.

Another example is the rapper Lil Nas X, whose song “Old Town Road” went viral on TikTok in 2019. The song was used in over 10 million TikTok videos, helping it to reach number one on the Billboard Hot 100 chart.

In conclusion, TikTok is a great platform for promoting music, with a large user base and a powerful algorithm that can help your music reach a wider audience. By following best practices and creating engaging content, you can use TikTok to build your fan base and increase your exposure.

Understanding TikTok’s Algorithm for Music Promotion Success

TikTok is more than just a social media platform; it is a marketing tool that has the potential to turn unknown artists into industry sensations in just a matter of seconds. But, for you to win on TikTok, you need to hold the key to the algorithm. In this sub-section, we will discuss the algorithm at length and how to use it to get your music promoted.

The TikTok Algorithm Explained

TikTok’s algorithm is built on machine learning, a process wherein the app analyzes user behavior, data, and content to predict which content a user is likely to interact with next. What’s special about TikTok’s algorithm is that it prioritizes the discovery of new content, which means that videos from smaller creators are given as much opportunity to go viral as those from popular creators.

The app’s algorithm considers a lot of factors when recommending content to users, including but not limited to:

  • Interaction history of users – TikTok closely watches a user’s interactions across the app, including the videos that they like, share, and comment on. The machine learning takes into account all the interactions that a user performs on the app to offer them content of their choice.
  • Video information – When posting a video on TikTok, you can add captions, hashtags, and audio that can group your content along with other similar content, thereby making it easy for the algorithm to classify new videos and fall into their trending algorithm.
  • Device and account settings – The app algorithm suggests content based on the type of account you have created and the settings you have opted for. An example can be if your account is restricted, you may not be able to watch the videos that the algorithm recommends to users with unrestricted accounts.

The Content That the Algorithm Favors

Now that we have understood the algorithm let us talk about the type of content that fares the best on TikTok.

  • Bite-sized videos – TikTok is all about short videos lasting up to a minute or even shorter. The long-form content that is more than a minute is not the recommended route to choose from because the algorithm also prioritizes videos that are watched entirely or watched multiple times.
  • Original content – Create content that has never been seen before. As much as the algorithm tells us to mix and match concepts that already exist; a fresh and unique idea will get you the most views and shares.
  • Music that’s trending – TikTok is music-centric, and the songs that are trending always get the most user-generated content on the app. You can pick a popular song, and choose a creative way to use it, which would make your content go viral.


In conclusion, TikTok’s algorithm is one of the easiest and most challenging things to work with when it comes to music promotion. If you can understand the system, keep up with its rhythms, and stay ahead of trends, then your career will be ignited just like the famous Doja Cat song “Say So.” The key to achieving success on the app is being creative, consistent, and persistent.

How to Create Viral TikTok Music Content

TikTok is a platform that is known for its ability to turn unknown users into overnight sensations. With the right strategy, your music can become a viral sensation within a short period. In this subsection, we will explore the various strategies and techniques that you can use to create viral TikTok music content.

Create a TikTok Music Challenge

One of the best ways to increase your music’s popularity on TikTok is by creating a challenge. A TikTok music challenge involves creating a dance or a task that is associated with your music. Your goal should be to create a challenge that resonates with your target audience and is easy to follow. Here are some steps to creating a successful TikTok music challenge:

  1. Choose a memorable hook: Your challenge needs to have an easy-to-remember hook that your audience can remember easily. When choosing the hook, consider the most iconic part of your song that will stick in your audience’s minds.
  2. Create a choreographed dance: To create a successful challenge, you need to create a choreographed dance that is associated with your music. Make sure that the dance is easy to follow and learn.
  3. Use hashtags: Using the right hashtags is essential when promoting your TikTok music challenge. Make use of relevant hashtags that will help users find your challenge easily.
  4. Promote your challenge: Promote your challenge using all your social media platforms and your subscribers’ email list.

Partner with TikTok Influencers

Working with TikTok influencers is the quickest and most effective way to increase your music’s visibility on the platform. TikTok influencers are popular users with a large following that can help introduce your music to their massive audiences. Partnering with influencers can make your music trend within a short period. Here are steps you can take when partnering with TikTok influencers:

  1. Start by identifying potential partners: To identify potential influencers, search for users who create content that is similar to your music genre. Check their followers, engagement rate and relevance to your target audience.
  2. Reach out: Reach out to influencers who fit your criteria and propose a collaboration. Consider the type of collaboration you want such as using your song as background music of their videos, creating a dance challenge, or making a duet video with the influencer.
  3. Negotiate: Agree on the terms of your partnership with the influencer. These terms may include timeliness, content type, and compensation.
  4. Promote: Once you finalize the partnership and create the content, promote the content on all social media channels.
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Participate in TikTok Music Trends

TikTok is all about trends. One of the simplest ways to promote your music on TikTok is by participating in current trends. By participating in trending challenges, you have an opportunity to leverage an already established audience to promote your music. Here are steps to take when participating in TikTok music trends:

  1. Identify the trend: Follow the ‘For You’ section on TikTok to identify the latest music trends.
  2. Select an appropriate trend: Select a trend that fits well with your music and audience.
  3. Create relevant content: Create content that is relevant to the trend and your music. Ensure that your content is attention-grabbing.
  4. Promote your content: Promote your content on all your social media channels to increase its reach.
Pros Cons
Create a TikTok Music Challenge
  • Helps you increase engagement.
  • Creates exposure for your music.
  • Creating a successful challenge is difficult.
  • Challenges can quickly become outdated.
Partner with TikTok Influencers
  • Provides instant exposure for your music.
  • Helps you reach your target audience.
  • Partnerships can be expensive.
  • Influencers might not have an interest in partnering with you.
Participate in TikTok Music Trends
  • Allows you to leverage an already established audience.
  • It’s a great way to test your music virality on the app.
  • Not all the trends are aligned with your music.
  • The trend can quickly become outdated.

In conclusion, there are various techniques you can use to create viral TikTok music content. You can create a challenge, partner with influencers, or participate in TikTok music trends. The key to success is to have a clear strategy on the approach you want to take and be consistent with your efforts. Remember, the world of TikTok is fast-paced, and it requires innovation, creativity and staying true to your music genre.

The Role of Hashtags in TikTok Music Promotion

TikTok is a social media platform that is increasingly becoming popular amongst artists, musicians, and music enthusiasts. The platform is known for its short-form videos and is an excellent opportunity for artists and musicians to promote their music. One of the essential ways of promoting music on TikTok is through hashtags. In this article, we will discuss the role of hashtags in TikTok music promotion.

What are Hashtags?

Hashtags are keywords or phrases preceded by the # symbol. They are used to categorize content on social media platforms like Twitter, Instagram, and TikTok. Hashtags are a useful tool in creating a community, increasing the visibility of content and making it easy to discover.

Why are Hashtags Important for TikTok Music Promotion?

Using hashtags is an essential component of TikTok music promotion. Hashtags create a buzz around your music and help to increase visibility. Here are some reasons why hashtags are important:

  • Organizes content around a particular topic – when people search for a particular hashtag, all the content related to that hashtag appears in the search results. This helps promote your music to a targeted audience.
  • Increases visibility – including relevant hashtags in your music video description makes it more searchable and shareable.
  • Helps build a community – creating a specific hashtag for your music helps in building followers, fans and helps to create a community.

Best Practices for Using Hashtags in TikTok Music Promotion

Hashtags are an excellent way to promote your music on TikTok. Here are some best practices for using hashtags in TikTok music promotion:

  1. Keep it relevant – use hashtags that are related to your music, genre, or theme.
  2. Be specific – instead of using broad and general hashtags, use specific hashtags to increase the visibility of your music.
  3. Use popular hashtags – doing research on which hashtags are popular in your music’s genre can help increase your music’s visibility to a broader audience.
  4. Create your hashtag – creating a hashtag for your music can help build your community of followers and fans.
  5. Avoid excessive use of hashtags – too many hashtags can backfire and make your content look spammy.

Examples of Successful Music Promotion on TikTok

Many musicians and artists have leveraged the power of TikTok to promote their music. Here are some examples:

  • Lil Nas X’s “Old Town Road” became a viral sensation on TikTok where users created dance challenges using the song. The hashtag #oldtownroad has been used over a million times on the platform.
  • Doja Cat’s “Say So” became popular on TikTok after users created dance challenges using the song. The hashtag #sayso has been used over 18 million times on the platform.
  • Megan Thee Stallion’s “Savage” became popular on TikTok after users created dance challenges using the song. The hashtag #savage has been used over 23 million times on the platform.

Table: Pros and Cons of using Hashtags in TikTok Music Promotion

Pros Cons
  • Increases visibility
  • Targets a specific audience
  • Helps in building a community
  • Increases engagement and views
  • Using irrelevant hashtags can backfire
  • Excessive use of hashtags can make content look spammy
  • Cannot guarantee success
  • Not everyone is familiar with using hashtags

In conclusion, hashtags play a crucial role in promoting music on TikTok. Utilizing relevant hashtags can increase visibility, target a specific audience, and help in building a community. However, excessive use of hashtags can make content look spammy and discourage engagement. Therefore, it is essential to use hashtags strategically and keep them relevant to your music.

Using Paid Promotion to Boost Your TikTok Music Presence

If you want to give your music a kickstart on TikTok, paid promotion is the way to go. Here’s how you can make the most of it:

1. What is Paid Promotion on TikTok?

Paid promotion on TikTok means using the platform’s advertising tools to promote your music to a larger audience. You can create ads that appear in users’ feeds, stories, or the discover page. You can choose the target audience, the ad format, and the budget for the campaign.

2. Why Use Paid Promotion on TikTok?

There are several benefits to using paid promotion on TikTok:

  • You can reach a larger audience than with organic reach alone.
  • You can target your ads to specific demographics, interests, and behaviors.
  • You can choose from a variety of ad formats, such as in-feed videos, brand takeovers, or hashtag challenges.
  • You can track the performance of your ads and adjust your strategy accordingly.

3. How to Create a Paid Promotion Campaign on TikTok?

Here are the basic steps to creating a paid promotion campaign on TikTok:

  1. Create a TikTok Ads account.
  2. Choose your ad objective, such as reach, traffic, or conversions.
  3. Select your target audience based on demographics, interests, and behaviors.
  4. Choose your ad format, such as in-feed videos, brand takeovers, or hashtag challenges.
  5. Set your ad budget and bidding strategy.
  6. Create your ad creative, such as a video or image, and add a caption and call-to-action.
  7. Submit your ad for review by TikTok.
  8. Once approved, launch your campaign and monitor its performance.
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4. How Much Does Paid Promotion on TikTok Cost?

The cost of paid promotion on TikTok depends on several factors, including your target audience, ad format, bidding strategy, and competition. For example, in-feed video ads cost an average of $0.10 – $0.30 per view, whereas brand takeovers can cost up to $50,000 per day.

You can set a daily or lifetime budget for your campaign and adjust it as needed based on the performance of your ads. TikTok also offers a minimum bid suggestion based on your target audience and ad format.

5. Pros and Cons of Using Paid Promotion on TikTok

Pros Cons
  • Reach a larger audience than organic reach alone
  • Target specific demographics, interests, and behaviors
  • Choose from a variety of ad formats
  • Track the performance of your ads
  • Can be expensive, especially for certain ad formats
  • May be less authentic than organic reach
  • Requires some expertise in digital advertising
  • May require more time and effort to create ad creative

In conclusion, paid promotion on TikTok can be a powerful tool to promote your music and reach a larger audience. By targeting your ads to specific demographics, choosing the right ad format, and monitoring the performance of your campaign, you can maximize the impact of your paid promotion. However, it’s important to weigh the pros and cons and consider the cost and authenticity of your advertising strategy.

FAQs: How to Promote Music on TikTok

1. How do I create a strong TikTok profile to promote my music?

To create a strong TikTok profile, make sure your profile picture represents your brand or band, include a short but engaging bio, and link your other social media accounts. Consistency in posting content also helps build a following.

2. How can I create engaging music content on TikTok?

Create content that showcases your music in a creative way. For example, use the app’s effects and filters, collaborate with other musicians, or create dance challenges to your songs. Keep your content fresh and engaging.

3. How can I use hashtags to promote my music on TikTok?

Use trending hashtags and relevant keywords that match your music genre. Also, create your own hashtag to brand your music on the app, and encourage your audience to use it when creating content with your music.

4. How can I collaborate with fellow musicians on TikTok?

You can collaborate with other musicians by creating content together or performing live together on the app’s duet feature. This will expand your fan base and can lead to new opportunities.

5. How often should I post my music on TikTok?

Post regularly to keep your audience engaged, but don’t overwhelm them. Avoid posting too often in a day or week, as this can lead to lost followers. Aim for a consistent schedule – for example, every Tuesday and Thursday.

6. How can I use TikTok to grow my fanbase?

Engage with your followers by responding to comments and creating content that highlights your brand or band. Use promotional services like paid ads or influencer marketing to attract more followers.

7. Can I use TikTok to sell my music?

You can use TikTok to direct your followers to your music on other platforms, like Spotify or Apple Music. Use call-to-action buttons in your videos to encourage followers to stream, buy or download your music elsewhere.

8. How should I engage with my followers on TikTok?

Respond to comments and direct messages from followers, follow similar artists and fans back, and comment on other users’ music-related posts. Consistency in engagement helps to build a loyal fan base.

9. How can I use influencers to promote my music on TikTok?

You can collaborate with TikTok influencers who have a large following within your target audience. Work with them to create engaging content that includes your music, and promote it to their audience.

10. Is it necessary to have a large following to promote my music on TikTok?

Not necessarily – even a small or new TikTok account can still promote music effectively. Focus on creating engaging content that showcases your music, using hashtags and keywords relevant to your genre, and engaging with your followers to build a fan base from scratch.


Now that you understand how to promote your music on TikTok, it’s time to start creating content that showcases your brand or band. Remember to engage with followers, use relevant hashtags, collaborate with other musicians, and use promotional services like paid ads or influencers to attract more fans. Good luck with your music promotion endeavors!

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