Welcome music lovers! Are you an aspiring musician with dreams of making it big? Do you spend countless hours perfecting your craft, writing lyrics and performing at gigs, hoping to catch a big break? You know you have the talent, but sometimes it feels like the only thing holding you back is the lack of a music manager. Fear not, because we’ve got you covered! In this article, we’ll explore the ins and outs of how to get a music manager.
By the end of this article, you’ll know the key steps you need to take to secure the right music manager for you. You’ll have a clear understanding of what a music manager does, how they can help you achieve your goals as an artist, and where to find the best fit for your style and genre. You’ll also learn some insider tips on how to make yourself more attractive to potential manegers. Trust us to provide you with practical guidance to enhance your chances of securing a music manager.
Getting a music manager can be a daunting task, but with our tips, you’ll have the best chance to succeed. As we take you through the process step by step, we’ll provide real-life examples of artists who reached new heights with the help of their music managers. Whether you’re looking to break into the music industry or take your career to the next level, our article will guide you through the process and put you on the right path to achieving your dreams.
Importance of having a music manager
When an aspiring musician decides to turn their passion into a career, there are many things they need to consider. One of the most important decisions they need to make is whether or not to hire a music manager. A manager plays a critical role in an artist’s career. They help with booking shows, negotiating contracts, and promoting an artist’s music. A good manager can take an artist to the next level, helping them reach heights they could never have achieved on their own. This subsection will cover the reasons why aspiring musicians need a music manager.
1. Time management
One of the biggest advantages of having a music manager is that they can help an artist manage their time more efficiently. As an artist, you need to spend the majority of your time writing new music, practicing, and performing. However, there are also a lot of non-musical tasks that need to be taken care of, such as booking shows, handling contracts, and promoting your music.
A music manager can handle all of these non-musical tasks for you, allowing you to focus on your music. This is especially important if you’re trying to juggle a day job, school, or other commitments along with your music career. Delegating these tasks to a manager will save you time and energy, and allow you to have more focus on your craft.
- Without a music manager, artists must act as their own agent, promoter, and negotiator which can take valuable time away from music-making
- Managers can help with scheduling and prioritize tasks so artists can focus on what they do best
- A manager’s day-to-day tasks include booking gigs and tours, coordinating press and publicity and monitoring financial deals.
A good manager can also help an artist stay on schedule, making sure that they’re hitting their goals and deadlines. This is particularly important for independent artists who don’t have the support of a record label. With a manager, artists can have a more structured plan for their career and avoid getting sidetracked by non-essential tasks.
2. Industry expertise and networking
Another key role of a music manager is to provide industry expertise and networking opportunities. The music industry is notoriously difficult to navigate, and for new artists, it can be particularly challenging. A music manager can provide guidance and advice on everything from recording an album to building a fan base.
Managers also have industry contacts that can help further an artist’s career. These contacts can include record labels, booking agents, publicists, and music publishers. Managers are well-versed in the music industry and have a good understanding of how it works. They know who the key players are and how to get in touch with them. This expertise can prove invaluable for new artists who are just starting out.
- A music manager can provide industry expertise and networking opportunities for new artists
- Managers have a good understanding of how the music industry works, and are familiar with key players and how to get in touch with them
- Managers are experts in navigating the music industry, and can provide guidance and advice on everything from recording an album to building a fan base.
Ultimately, having an experienced music manager can make a world of difference for an artist’s career. They can help manage time efficiently, provide industry expertise and networking opportunities. They can open doors that would be difficult or impossible to open on your own, and help you take your career to the next level.
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Types of Music Managers and their Role in the Industry
A music manager is an essential character in the music industry. They play unique and crucial roles in managing the image, career, and brand of an artist. In this section, we will discuss the different types of music managers and their roles.
The Personal Manager
A personal manager is the most crucial type of music manager. Their primary responsibility is to develop an artist’s career, assist in negotiations from contracts to deals, and ensure financial stability. They essentially act as the artists’ partner, guiding and helping them in every aspect of their career.
Personal managers are known for their creativity, strategic planning, and artistic management skills. They provide long-term career counsel, make business strategies that will propel the artist to prosperity, and advise on branding decisions. They are also responsible for securing high-paying gigs and creating relationships with key decision-makers like promoters and agents.
Although personal managers are the most reputable music managers, they can be quite expensive. According to an article by Forbes, a personal manager takes approximately 15% to 20% of an artist’s revenue. It is important for an artist to choose a personal manager carefully, one with a good reputation, professional networks, and industry experience.
The Business Manager
A business manager, also known as a financial manager or an accountant, is primarily responsible for financial management. They deal with monetary transactions, bookkeeping, accounting, and plan distributions. When an artist begins to make a substantial amount of money, they require a business manager to organize their cash flow, taxes, and payments.
The role of a business manager in the music industry cannot be overly emphasized. In some cases, their role may even overlap with that of a personal manager, especially when it comes to budgeting and business planning. The business manager ensures that the artist maintains financial stability, tracks expenses and revenue streams, and creates a budget that fits the financial objectives of the artist.
The Tour Manager
Tour managers are essential during tours and events. They ensure that everything runs smoothly during prep, rehearsals, and performances. They manage the logistics of touring, including travel arrangements, accommodation, transportation, and ensure that the artist is safe and comfortable during the tour.
The role of a tour manager is to coordinate between the artist and the event organizers. They ensure that the artist’s requirements are met, the equipment is in excellent condition, and the stage is well set up. They can also be responsible for merchandising, ensuring that fans get their band merch during performances.
Tour managers play a vital role in the success of a tour or event. They can save the artist from unexpected mishaps and reduce the stress of traveling and performing in various venues.
The Booking Agent
Booking agents, also known as Talent Agents, are responsible for securing the artist gigs, concerts, and tours. They also negotiate deals with promoters and other event organizers. The booking agent is responsible for the artist’s live show reputation and managing all their live performance bookings.
Booking agents have extensive contacts in the music industry, and their role is to create a buzz around the artist, making sure they get more opportunities to perform. They also follow trends and insights of the industry and advise the artist on where and when to perform, which will position them advantageously within the industry.
Pros and Cons of Different Types of Music Managers
The table below outlines the pros and cons of each type of music manager.
| Personal Manager | Business Manager | Tour Manager | Booking Agent |
|---|---|---|---|
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In summary, choosing a music manager can be a game-changer in an artist’s career. Each type of manager has its unique benefits and drawbacks. While some music managers may offer comprehensive career management, others focus on tour logistics, financial management, or booking gigs. When choosing a manager, an artist should look for experience, reputation, networks and qualities that align with their goals and personality.
Steps to Prepare Yourself for a Music Manager
A music manager can play a crucial role in an artist’s career, helping them navigate the complex and ever-changing music industry. But before seeking out a music manager, there are several steps an artist needs to take to set themselves up for success.
Build a Strong Brand Identity
Building a strong brand identity is essential for any musician looking to make a name for themselves. A brand identity encompasses everything from an artist’s music style to their stage presence, visual aesthetics, and social media persona. Here are a few key steps artists can take to build a strong brand identity:
- Define your music style: Before creating a brand identity, artists should have a clear idea of what genre(s) they want to be known for.
- Develop a stage presence: A memorable stage presence can make an artist stand out and help them connect with audiences.
- Create a visual aesthetic: Artists should design a visual aesthetic that reinforces their music style and stage presence.
- Build a social media persona: Social media can be a powerful tool for artists to connect with fans and showcase their brand identity.
One artist who has mastered the art of brand identity is Beyoncé. From her fierce stage presence to her iconic fashion choices, she has created a powerful and cohesive brand that resonates with fans around the world.
Establish a Strong Online Presence
In today’s digital age, having a strong online presence is crucial for any artist. Here are some key steps to establish a strong online presence:
- Create a professional website: A website is a great way for artists to showcase their music, upcoming shows, and merchandise.
- Get social: Artists should create profiles on social media platforms that align with their brand identity.
- Release music regularly: Releasing consistent, high-quality music is key to gaining traction and building a fanbase.
- Engage with fans: Interacting with fans on social media and at shows can help artists cultivate a loyal following.
One artist who has leveraged social media to build a massive following is Lil Nas X. His viral hit “Old Town Road” gained traction on TikTok before exploding on other social media platforms, leading to a record-breaking 19 weeks at #1 on the Billboard Hot 100.
Develop Business Skills
While a music manager can handle many of the business aspects of an artist’s career, it’s important for artists to have at least a basic understanding of the music industry and how it operates. Here are some key business skills that artists should develop:
- Understand contracts: Artists should be able to read and understand contracts before signing them.
- Network: Building a strong network of industry contacts can be invaluable for advancing an artist’s career.
- Understand revenue streams: Knowing how artists make money through streaming, merchandise, and touring can help them make informed decisions about their career.
- Stay up-to-date on industry news: Staying informed about changes in the music industry can help an artist stay ahead of the curve.
One artist who has developed strong business skills is Taylor Swift. In 2019, she made waves in the music industry by re-recording her entire catalog to regain control of her master recordings, demonstrating her extensive knowledge of the music business.
| Pros of Preparing for a Music Manager | Cons of Not Preparing for a Music Manager |
|---|---|
| Artists who have prepared themselves for a music manager are more likely to attract high-quality managers who can help them achieve their goals. | Artists who haven’t taken the time to develop a strong brand identity, online presence, and basic business skills may struggle to attract a quality music manager. |
| Artists who have a strong brand identity, online presence, and business skills have a better chance of success in the music industry. | Artists who lack these essential elements may struggle to make a name for themselves and achieve their career goals. |
In conclusion, preparing for a music manager takes time and effort, but it’s an essential step for any artist looking to succeed in the industry. By building a strong brand identity, establishing a strong online presence, and developing basic business skills, artists can position themselves for success and attract quality managers to help them achieve their goals.
How to find a music manager that fits your style and goals
As an artist, finding the right music manager can be crucial to your success in the industry. A good manager will help you navigate the complex world of music, secure gigs and record deals, and ultimately push your career forward. But how do you find the right fit for your style and goals? Here are some tips to help you along the way.
1. Understand what you’re looking for in a manager
Before you start looking for a music manager, it’s important to understand what you want from them. Take some time to think about your style of music and what kind of career you want to have. Do you want to be an indie artist or do you want to get signed to a major label? Do you need help with booking gigs or do you need someone to help you negotiate contracts? Knowing what you want will help you find a manager who can actually deliver.
2. Network with other musicians and industry professionals
Sometimes the best way to find a music manager is through word-of-mouth. Talk to other musicians who are successful in your genre and ask who their managers are. Attend industry events and make connections with A&R reps, publicists, and producers. The music industry is all about networking, and you never know who might be able to introduce you to the right person.
3. Do your research
Once you have a list of potential music managers, it’s time to do some research. Look up their track record and see what kind of artists they’ve worked with in the past. Check out their social media presence and website to get a sense of their personality and style. You want to find someone who not only has the connections and experience to help your career, but who you also feel comfortable working with.
4. Set up a meeting or audition
Once you’ve narrowed down your list to a few top candidates, it’s time to set up a meeting or audition. This will give you a chance to get to know the manager better, ask any questions you have, and see if there’s a good fit between you. Make sure to come prepared with some questions about their experience, their strategies for success, and how they plan to help your career.
Case study: Billie Eilish’s music manager comes from a family of industry professionals. Her mother is a musician and her father is an actor, but it was her brother Finneas who helped launch her career as a teenager. He co-wrote and produced her debut EP which helped her gain a following on SoundCloud. After that, they were approached by Danny Rukasin who became their co-manager. Rukasin had previously worked with Michael Jackson and Miley Cyrus, and he helped Eilish secure a deal with Interscope Records.
| Pros | Cons |
|---|---|
| – Access to industry connections and resources | – Cost of a music manager can be expensive |
| – Help with booking gigs and securing record deals | – May not have your best interests in mind |
| – Can offer valuable advice and insight into the industry | – May not be a good fit for your style and goals |
5. Make sure they have your best interests in mind
It’s important to realize that not all music managers are created equal. Some might be more interested in making a quick buck than in helping you build a sustainable career. Make sure you find a manager who shares your vision and who is invested in your long-term success. Look for someone who is honest and transparent, and who is willing to work with you to achieve your goals.
6. Trust your instincts
At the end of the day, finding a music manager is about more than just finding someone with industry connections. It’s about finding someone who you can trust and who you feel comfortable working with. Trust your instincts and don’t rush into a decision. Take the time to find someone who truly believes in your music and who is willing to go the extra mile to help your career succeed.
How to impress a music manager during a pitch or meeting
As a musician or aspiring artist, one of the most important steps to reaching the next level of success in your career is securing the services of a competent music manager. However, getting a manager to sign on with you can be a tricky and daunting task. Despite your musical skills and talent, you still need to make a good impression on a potential music manager. Here, we will outline some key strategies for impressing a music manager during a pitch or meeting, so that you can increase your chances of getting a good manager.
First impressions matter
In many industries, first impressions are critical, and the music industry is no exception. When you meet with a potential manager, you need to make sure that you present yourself in the best light possible right from the start. The following are some tips to help you make a great first impression:
- Dress appropriately: It’s important to dress according to the nature of the meeting, but be sure to always be clean and presentable.
- Be on time: You don’t want to get off on the wrong foot, so ensure to arrive for your meeting or pitch on time.
- Be confident: You need to display confidence and self-assurance, as this will show that you believe in your abilities and talent.
- Show enthusiasm: Express your passion for music and your eagerness to work hard and improve your craft.
Be prepared
Another important way to impress a music manager during a pitch or meeting is to be prepared. This means doing your research about the manager and their musical tastes, as well as knowing what you want to achieve from the meeting. Here are some ways to prepare:
- Research the manager: Understanding the music manager’s background, experience, and interests can help you tailor your pitch or meeting to suit their preferences.
- Prepare your pitch: Before the meeting, think about or rehearse what you want to say and how you want to present yourself.
- Show that you are serious: Come with a detailed plan of what you want to achieve, and demonstrate that you have put serious thought into your goals and how you plan to achieve them.
- Bring examples of your work: Bring examples of your music, videos, or even a small performance to give the manager a taste of your talent and creativity.
Have a unique selling proposition
Music managers are typically interested in artists who stand out from the rest, so you need to have a unique selling proposition. This is the key idea or characteristic that sets you apart from other artists, and gives you an edge in the highly competitive music industry. Here are some ways to develop your unique selling proposition:
- Find your own sound: Experiment with different styles of music to find your own unique sound and style.
- Develop a brand: Develop a unique brand that reflects your personal style, values, and musical identity.
- Work on your stage presence: Great musicians have more than just great music; they have a stage presence that captivates the audience.
Have a clear vision of your future
When you meet with a music manager, it’s important to have a clear vision of your future goals and aspirations. This demonstrates that you are serious about your music career and that you have a plan for success. Here are some ways to show your long-term vision:
- Have a specific goal: Outline what you want to achieve and when you want to achieve it, such as recording an album, going on tour, or securing a record deal.
- Know your audience: Understand your target audience, and how you want to connect with them through your music.
- Understand the industry: Show your knowledge of the music industry, and how you are positioned to succeed in it.
Network, network, network
Finally, networking is a crucial part of building a successful music career, and having a good relationships can help you gain access to resources and entertainment influencers that you may not have otherwise. Here are some tips on how to build and maintain key connections:
- Attend industry events: Attend industry events such as music festivals, seminars and conferences, and connect with musicians, producers, agents and others.
- Be active on social media: Maintain a presence on social media platforms such as Facebook, Instagram and Twitter, and engage with fans and other artists.
- Work with others: Collaborate with other musicians, producers or bands to increase your exposure and fan base, as well as make new contacts.
| Pros | Cons | Comparisons |
|---|---|---|
| – Presents your brand and sound as unique – Improves your preparation as a performer – Clarifies your career goals and aspirations – Cultivates meaningful connections with audience and fans |
– Chance this could come off as contrived – Over-practice may harm authenticity |
– Outlines your unique character as an individual/singer – Rivals or Competitors may overtake leading to differences in opinion – Secure support from fans or audience |
In conclusion, impressing a music manager during a pitch or meeting takes time and effort. You need to make a good first impression, be prepared, have unique selling propositions, have a clear vision, and network effectively. By following these strategies, you can boost your chances of securing a music manager who believes in your potential as an artist and can take your career in the right direction.
FAQs on How to Get a Music Manager
1. How do I find a good music manager?
To find a good music manager, you can network with other musicians and industry professionals, attend industry events, and research online music forums and directories. Look for a manager with experience in your genre and a proven track record of success.
2. How do I know if I need a music manager?
If you are serious about your music career, you need a music manager to help you navigate the industry, handle business matters, and make connections. A good manager will work to advance your career and help you achieve your goals.
3. How do I approach a music manager?
You can approach a music manager by sending a professional email or message, attending their shows or events, or getting a referral from someone in the industry. Be prepared to pitch yourself and your music, and demonstrate your potential for success.
4. What should I look for in a music manager?
When looking for a music manager, look for someone with experience in your genre, a good reputation, and a track record of success. Also, consider their personality and communication style, as you will be working closely with them.
5. How do I negotiate a music management contract?
Before negotiating a music management contract, do your research and make sure you understand the terms and conditions. Be prepared to negotiate on issues such as compensation, duration of the contract, and termination rights.
6. What does a music manager do?
A music manager handles business matters, makes connections, and helps to advance your career. They may book shows, negotiate contracts, manage finances, and help with promotion and publicity.
7. How much does a music manager cost?
The cost of a music manager varies depending on their experience and the services they provide. Typically, a manager will take a percentage (10-20%) of the artist’s income in exchange for their services.
8. How long does a music management contract last?
The length of a music management contract varies depending on the agreement between the artist and manager. Typically, contracts last for 1-3 years with options for renewal.
9. What is a music management company?
A music management company is a business that provides artist management services to musicians and other industry professionals. They may have a team of managers, agents, and other staff to help advance an artist’s career.
10. Can I manage my own music career?
It is possible to manage your own music career, but it can be difficult and time-consuming. Many artists prefer to have a professional manager who can help them navigate the industry and handle business matters, allowing them to focus on their music.
Conclusion
In conclusion, finding a music manager is crucial for building a successful career in the music industry. To get a music manager, you can network, attend events, and research online directories. When approaching a manager, be prepared to pitch yourself and your music, and negotiate contract terms. A good manager can handle business matters, make connections, and help advance your career. After reading this article, take action by networking and creating a pitch for yourself. Good luck on your journey to finding a music manager!